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My Coke Rewards Loyalty Program


(Updated December 3, 2014)

PLEASE READ CAREFULLY. By participating, you agree to the following rules governing the My Coke Rewards Loyalty Program, including any changes that are made. The date above indicates the date of the most recent change in the Terms and Conditions.

A. Overview of the My Coke Rewards Loyalty Program

The My Coke Rewards Loyalty Program (the "Program") is a program sponsored by The Coca-Cola Company ("Sponsor") through which individuals can collect points by purchasing and entering codes from packages marked with "My Coke Rewards" on caps, labeling or other packaging of selected Coca-Cola Company brands ("Participating Brand Packaging"), or through other methods as may be added from time to time.  Individuals may redeem their points for merchandise or other items of value, use their points to enter sweepstakes or instant win promotions, or donate their points at www.mycokerewards.com (the "Website") as more fully described below. Individuals can also accumulate points via vending and related programs.

B. Eligibility for Public

The Program is open to legal residents of any of the 50 United States (or the District of Columbia) who are 13 years or older at the time of enrollment. Some items for redemption may be available only to those of other ages (always older than 13, e.g. 18 or 21), as indicated in the Reward description or promotion rules. The Program is provided to individuals only. Corporations, associations or groups may not participate. The Program is void where prohibited by law

C. Eligibility for Those Related to The Coca-Cola Company

Program Participation

  1. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, and their respective divisions parents, subsidiaries, and affiliates (“Coca-Cola Companies”) may participate in the Program under the following conditions: 1) they must enroll for the Program using their Coca-Cola Company email address if one was provided to them; and 2) the total number of points an employee or non-employee worker can redeem in the current Redemption Period is capped at 2,000. Note: Attempted violation of this rule will result in disqualification from the Program and is grounds for disciplinary action, up to and including termination.
  2. Members of immediate family (spouse, parents, siblings, and children) and household members of employees or non-employee workers of any of the Coca-Cola Companies may participate under the condition that the total number of points that each such family member can redeem in the current Redemption Period is capped at 2,000. Note: Attempted violation of this rule may result in disqualification from the Program and may be grounds for disciplinary action against the employee/non-employee worker, up to and including termination.
  3. Employees of HelloWorld, Inc., IBM Corporation, Fair Isaac Corporation (FICO) and any other agencies or companies involved in the development or execution of the Program and the immediate family (spouse, parents, siblings, and children) and household members of each such employee may not participate in the Program.

Participation in Sweepstakes and Instant Wins

Neither employees nor their immediate families (as defined above), of any of the Coca-Cola Companies, HelloWorld, Inc., IBM Corporation, Fair Isaac Corporation (FICO), their respective parent companies, subsidiaries, divisions, affiliates, and agents and agencies involved in any 2014 My Coke Rewards Sweepstakes ("Sweepstakes"), or 2014 My Coke Rewards Instant Win Game ("Instant Win Game"), are eligible to participate in any Sweepstakes or Instant Win Game of any kind offered by or through My Coke Rewards.

D. Duration of Program

The current phase of the Program begins at 12:00 a.m. Eastern Time ("ET") on January 1, 2014 and is scheduled to end at 11:59 p.m. ET on January 19, 2015 (the "Redemption Period"), but Sponsor reserves the right to shorten, extend, suspend, modify, or cancel the Program, at its discretion, at any time. Codes may be entered beginning at 12:00 a.m. ET on January 1, 2014 until 11:59 p.m. ET on January 19, 2015 (the "Collection Period"), and participants will be able to redeem points at any time during the Redemption Period as set forth in Section G below. Participants can collect points by the methods set forth in Section F below. All points collected during previous phases of the Program are carried over into the current phase as of January 1, 2014, but Sponsor reserves the right to expire points from previous phases upon reasonable notice to Participant.

E. Enrolling in the Program

How to Create Your My Coke Rewards Account:

  1. Individuals who are 13 years of age or older who meet the eligibility requirements and who are not already members of My Coke Rewards may enroll in the Program at the Website. To enroll and become a My Coke Rewards member (a “Member”), click on the "Register Now" or Facebook Connect link on the top of the page and follow the onscreen instructions to create a My Coke Rewards Account (“Account”). An individual must have a unique, valid email address to create an Account. The number of points collected by each such Member will be recorded and tracked in the Member’s Account.
  2. From time to time, Sponsor may offer other promotions that use the My Coke Rewards functionality but have a different appearance ("Branded Sites"; e.g. ArcticHome.com). When you register for a promotion on a Branded Site, you are creating an Account, if you do not already have one.
  3. Limit: 1 Account per person, 5 Accounts per household and 10 Accounts per physical address, but only 1 Account per individual, under all circumstances including an Account created on a Branded Site. The person who is the authorized email account holder of the email address indicated when registering must provide date of birth information when registering for an Account and will be deemed to be the Member. When a Member redeems points, he or she will need to have a valid physical address linked to his or her Account. If Member does not provide a physical address when required, or if his or her email address is deemed to be invalid, Sponsor reserves the right to not redeem the reward, to invalidate the entry or play, and/or to lock Member's Account, in its sole discretion.

F. Entering Codes and Collecting Points

  1. Collect points at any time during the Collection Period, by entering codes from Participating Brand Packaging, listed on the Website and updated from time to time. Codes may also be obtained through other methods as offered from time to time, including but not limited to, scratch cards, print pieces, or check-out coupons.
  2. Locate the code on the product package (on the cup, under cap, inside package, etc.) or promotional item. Enter codes (a) on the Website and/or a Branded Site, (b) through text message with a text-messaging-capable device ("Device") by texting to "COKE" (2653), (c) on Facebook (Facebook.com/MyCokeRewards), or (d) through the My Coke Rewards Mobile App, as described below:
    1. Website/Branded Site: Visit the Website or Branded Site during the Collection Period (or shorter period, if indicated on Branded Site) and follow the links and instructions to either register or Sign In and enter codes.
    2. Text Messaging: Using a Device, send a text message with your code to the short code "COKE" (2653). If you have included the phone number of your Device in your Account enrollment profile, the points will be credited to your Account. If the phone number has not been included in your Account profile, you must link the Device to the Account within 72 hours or forfeit the codes and associated points. If you credit your Account via text messaging you will be charged according to your carrier's standard text-messaging rates and should contact your carrier for pricing plans and details.  Each text message, sent or received, may incur a charge as provided in your rate plan. Message and data rates may apply. Once you have linked your phone number to your Account, if you enter codes via text messaging, you will receive 1 text message in response to each code entry, unless otherwise specified in the specific promotion. Text messaging may not be available through all wireless carriers.
    3. Facebook: Visit Facebook.com/MyCokeRewards during the Collection Period (or shorter period, if indicated on Branded Site) and follow the links and instructions to enter codes.
    4. My Coke Rewards Mobile App: Using a smartphone running Droid or iOS operating system, download the My Coke Rewards App from either Google Play or the Apple Store. Once installed, locate the icon to enter codes and follow the links and instructions to do so.
  3. If you are a Member, your Account will be credited with the points you have collected. Some methods may not be available during the entire Collection Period. Sponsor reserves the right to change, add, or remove the methods by which you can collect points.
  4. Sponsor reserves the right to change the number of points awarded for purchases at any time during the Program. Points collected through other methods including but not limited to, scratch cards, codes in print, or codes on check-out coupons, may vary in value. Bonus Points are defined as (a) points collected by means other than entering codes from Participating Brand Packaging, such as points awarded as prizes, and/or (b) points collected from codes on Participating Brand Packaging that vary from the amounts listed on the Website, as the amounts may be amended from time to time.
  5. Codes can only be used 1 time for the Program. Limit: Beginning on January 13, 2014 at 12:00 a.m. ET, Members may accrue no more than 100 points per week for valid codes from Participating Brand Packaging (except for Bonus Points, which have a separate limit of 2,000 points per Member, per week). (Through January 12, 2014, the limit will continue to be 120 points per week, as it was in 2013.) For purposes of this limit, a week is defined as beginning at 12:00 a.m. ET each Monday and ending at 11:59 p.m. ET the following Sunday. Bonus Points are not included in the points per week limit. If a Member were to enter 20 invalid codes on a given day, the Member would be unable to enter any more codes that day. Regardless of method of accruing points, including prizes, a Member may accrue no more than 10,000 points per week.
  6. Members may be invited to submit the names and email addresses of friends who are eligible to enroll in the Program. Each person referred by a Member will receive an email solely notifying him or her about the Program. The email will be sent directly from the Member to the friend and Sponsor will not collect information about the friend unless the friend later enrolls in the Program and provides the information. Members may only refer persons with whom they have an existing relationship. For each referred person who enrolls in the Program within 14 days of the referral and collects 50 points from Participating Brand Packaging, the referring Member will receive 10 points (up to a maximum of 50 points per month for referrals) which will be deposited in his/her Account. An email will not be sent to the referred friend if he or she is already enrolled in the Program, has been referred by another Member within the past 14 days, or has previously opted out of receiving emails from Sponsor, in which case the referral is not valid for purposes of this section and the referring Member will not receive any referral points.
  7. It is a violation of the Program for anyone to purchase or otherwise acquire codes from third parties, to combine codes obtained by others for deposit into a single Account, and/or to transfer or sell codes under any circumstance, other than in programs authorized by Sponsor. Furthermore, corporations, associations or other groups may not participate in the Program. It is fraudulent for any individual or company, association, or group to direct, encourage, or allow individuals to use a single Account for the purpose of accumulating points for combined use. Any attempt to combine or transfer codes or points will result in Member’s disqualification from the Program and forfeiture of all points in the Member’s Account. Sponsor reserves the right to take any action it deems appropriate, in its sole discretion, in the event that it believes (in its sole discretion) that any Member has violated any of these provisions.
  8. Once a Member inputs a code, the validation of the code and potential points earned will be subject to verification by an independent judging organization whose decisions on the outcome are in its sole discretion and are final and binding. Points will not be awarded until after the verification process is complete. Codes are void if (a) not obtained in accordance with these Terms and Conditions and through legitimate channels; (b) any part of the code or the packaging or promotional item on which it is printed is counterfeit, altered, defective, tampered with, or irregular in any way; or (c) obtained as the result of a sale or transfer which Sponsor, in its sole discretion, determines is in violation of these Terms and Conditions and the objectives of the Program. Valid points will appear in the Member’s Account within 5 business days after verification is complete. If additional time is needed for any reason, Sponsor reserves the right in its sole discretion to award points in more than 5 days.
  9. If a Member believes that points were not properly accrued to his/her Account, the Member must notify Sponsor by using one of the communication options in the Contact Us page found at, http://www.mycokerewards.com/mobile/contactUs.do, within 15 days of the date the code was entered on the Website.
  10. Each Member must save the bottle cap, product packaging, and/or promotional item with official code for at least 90 days after the date Member enters the code on the Website, as it may be necessary to submit it later for verification.  Sponsor further reserves the right to request proof that the code was obtained by Member in compliance with these Terms and Conditions. In its sole discretion, Sponsor reserves the right to reverse points previously credited to a Member’s Account, if, upon Sponsor’s request, a code or codes cannot be properly verified, or if it is determined that the code or codes were not obtained in accordance with these Terms and Conditions and through legitimate channels. Sponsor’s decisions regarding the awarding and/or reversing of points are final and binding.
  11. Members may collect points by any of the methods set forth above during the Collection Period, as that period may be extended, shortened, or otherwise modified by Sponsor.

G. Redeeming Points

  1. Members may redeem their points for merchandise, discounts, sweepstakes entries, instant win plays, offers and other items of value (all, “Rewards”) listed in the “Rewards Catalog” section of the Website, while supplies last, or may donate their points to one of the organizations identified in the “Support a Good Cause” section of the Website or to a school in the My Coke Rewards for Schools Program. The Website will list the corresponding point values required to be redeemed for each item. Each Member must comply with any individual Rewards limitations indicated on the Website. The items listed in the Rewards Catalog will fluctuate throughout the Redemption Period as available items are redeemed and additional items are added by Sponsor. Sponsor reserves the right to modify the point value(s) for Rewards, at any time and for any reason, during the Redemption Period. All redemptions are subject to these Terms and Conditions and all limitations and/or requirements specified on the Website.
  2. To spend/redeem points, navigate through the items listed on the Website. A Member may choose any item still available for which he or she has accumulated sufficient points for redemption, then he or she must click on the image corresponding to the item and follow the links and instructions to complete the redemption process. As part of the redemption process, Member will receive a confirmation email and when applicable, an email containing the actual item redeemed in the form of a digital code, coupon, etc. Emails will be sent to the email address assigned to the Member’s Account.
  3. Each Member is responsible for ensuring the accuracy of his/her Account and should check his/her Account regularly. Each Member is responsible for ensuring that the mailing address and the email address associated with his/her Account is accurate and up to date. Sponsor is not responsible for non-receipt of a Reward that was shipped to the mailing address associated with a Member’s Account. Changes to an Account or Account information may only be made by the Member to whom the Account belongs. Sponsor is not responsible for any incorrect or inaccurate information supplied by any Member participating in the Program.
  4. All point redemptions for products are final. Refunds, exchanges and other issues regarding the product redeemed are governed by the vendor’s terms and conditions applicable to the purchase and are not the responsibility of Sponsor.
  5. Members may redeem points in the manner set forth above until January 19, 2015, at 11:59 p.m. ET (the end of the Redemption Period), unless the redemption period is extended or otherwise modified by Sponsor.

H. Inactivity and Forfeiture:

  1. If a Member’s Account has remained inactive for a period of 90 days or more, the Member will forfeit any points remaining in the Account, without compensation. Failure to either credit points to an Account or redeem points from an Account constitutes inactivity for purposes of this condition.
  2. At the end of the Redemption Period, Member will forfeit any points remaining in his/her Account, without compensation (unless the Program is extended by Sponsor).

I. Modifications and Termination of the Program

Sponsor reserves the right to modify any of the Terms and Conditions set forth herein, including, but not limited to, the duration of the Collection Period and the Redemption Period, methods by which Members may collect points, the eligible products to be purchased, the number of points associated with the purchase of eligible products or other activities, the number of points that may be redeemed through the Program, and any of the options made available to Members with respect to their Accounts, at any time, with notice, even though these changes may affect a Member’s ability to accrue or use his/her points. Sponsor reserves the right to terminate or temporarily suspend the Program at any time, for any reason, with notice, even though termination may affect a Member’s ability to accrue or use his/her points. In the event of an early termination, Members will have 30 days from the date Program termination is announced to redeem their points. If the Program expires as scheduled, Members will have until the end of the Redemption Period to redeem their points. A Member’s continued participation in the Program constitutes the Member’s acceptance of any changes to these Terms and Conditions. Members are responsible for remaining knowledgeable of any changes that Sponsor may make to these Terms and Conditions. The most current version of these Terms and Conditions, which will indicate the date on which they were last updated, will be available on the Website, and will supersede all previous versions of these Terms and Conditions.

J. General Terms and Conditions

  1. The points have no cash value and are only redeemable for offered Rewards via the Program.
  2. To learn how the personal information collected in connection with the Program may be used, participants should read Sponsor's Privacy Policy for the Website which is available at http://www.mycokerewards.com/mobile/privacy.do. The terms of Sponsor's Privacy Policy for the Website are incorporated herein by reference.
  3. The Sponsor reserves the right to discontinue the participation privileges of any Member who engages in any fraudulent activity or uses the Program in a manner inconsistent with these Terms and Conditions or with any federal, state or local, laws, statutes, or ordinances. Discontinued participation privileges may result in the loss of all accumulated points. In addition, Sponsor shall have the right to take appropriate administrative and/or legal action, including criminal prosecution, as it deems necessary, in its sole discretion.
  4. Sponsor reserves the right to rescind points credited to an Account which were obtained as a result of fraudulent or unsportsmanlike activity or technical failures of any kind, including but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software related to the Program.
  5. Points are not the property of a Member and may be revoked at any time by Sponsor as set forth herein. Points may not be transferred or assigned, except in the My Coke Rewards School Program or as specifically permitted by Sponsor on the Website from time to time. All questions or disputes regarding eligibility for the Program, collecting or redemption of points, or a Member's compliance with these Terms and Conditions will be resolved by the Sponsor in its sole discretion.
  6. Members are responsible for the payment of all taxes which may result from the Reward(s) received as part of the Program.

K. Limitation of Liability

  1. The Sponsor is not responsible for incorrect or inaccurate transcription of information, for problems related to any of the equipment or programming associated with the Program or utilized by the Member, for any human error, for any interruption, deletion, omission, defect, or line failure of any telephone network, cellular network, or electronic transmission, for problems relating to computer equipment, software, inability to access the Website or online service, or for any other technical or non-technical error or malfunction. In the event of a printing error or irregular packaging, neither The Coca-Cola Company, Coca-Cola bottlers, HelloWorld, Inc., nor their respective related companies, parents, subsidiaries, affiliates, and respective agents and their agencies, suppliers and other companies involved in the development or execution of the Program or the production or distribution of Program materials (“Releasees”) shall have any liability. UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL ANY OF THE RELEASEES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE PROGRAM OR MERCHANDISE OFFERED THROUGH THE PROGRAM, EVEN IF ANY OR ALL OF THE FOREGOING OR ANY OF THEIR AUTHORIZED REPRESENTATIVES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF THE SPONSOR IMPROPERLY DENIES A MEMBER ANY POINTS, LIABILITY WILL BE LIMITED TO THE EQUIVALENT NUMBER OF POINTS. BY PARTICIPATING IN THE PROGRAM, A MEMBER WAIVES ANY AND ALL RIGHTS TO BRING ANY CLAIM OR ACTION RELATED TO SUCH MATTERS IN ANY FORUM BEYOND ONE YEAR AFTER THE FIRST OCCURRENCE OF THE KIND OF ACT, EVENT, CONDITION OR OMISSION UPON WHICH THE CLAIM OR ACTION IS BASED. The Coca-Cola Company, its joint ventures, officers, directors, employees, shareholders, promotion agencies, agents, successors, assigns, and service providers, are not responsible for any products or services offered by the Rewards Partners.TO THE FULLEST EXTENT ALLOWABLE BY LAW, THE Coca-Cola COMPANY, ITS JOINT VENTURES, OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, Coca-Cola BOTTLERS, HELLOWORLD, INC., AND THEIR PROMOTION AGENCIES SPECIFICALLY DISCLAIM ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE PRODUCTS AND/OR SERVICES OFFERED BY ANY REWARDS PARTNER, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. Some jurisdictions do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. Members agree to rely solely on the manufacturer's warranties, if any, for any products redeemed through this Program.
  2. As a condition of participating in this Program, each Member agrees that (1) any and all disputes, claims, and causes of action arising out of or connected with this Program, or any Rewards obtained through the Program, shall be resolved individually, without resort to any form of class action and exclusively by arbitration under the International Arbitration Rules of the American Arbitration Association. Arbitration will take place in Atlanta, Georgia; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Program, but in no event attorneys' fees; and (3) under no circumstances will any Member be permitted to seek recovery for, and Member hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and waives any and all rights to have damages multiplied or otherwise increased. Notwithstanding the foregoing, Member’s participation in a sweepstakes or similar promotion governed by specific rules that provide for the application of the laws of another jurisdiction shall not be subject to the arbitration requirement set forth herein unless specifically required by such rules.
  3. All issues and questions concerning the construction, validity, interpretation and enforceability of the Terms and Conditions, or the rights and obligations of Member and the Sponsor in connection with the Program, shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Georgia, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Georgia; provided, however, that any issues or questions arising out of Member’s participation in a promotion governed by specific rules that provide for the application of the laws of another jurisdiction shall be governed by the law of the jurisdiction stated in those rules.
  4. These Terms and Conditions constitute the entire agreement between Program participants and Sponsor pertaining to the subject matter hereof and supersede all prior or other arrangements, understandings, negotiations and discussions, whether oral or written. No waiver of any of the provisions of these Terms and Conditions shall be deemed or shall constitute a waiver of any other provisions hereof (whether or not similar), nor shall waiver constitute a continuing waiver unless otherwise expressly provided. If any provision of these Terms and Conditions is found to be invalid or unenforceable by a court of competent jurisdiction, such provision shall be severed from the remainder of these Terms and Conditions, which will otherwise remain in full force and effect.