WHAT DOES IT MEAN TO BE IN "BETA?"

It means that we're just getting started and we're going to keep getting better—we'll have more to do, more rewards, and more of the things you like, from more of our brands!

Being in Beta also means that when you join, you'll be one of the first to experience this awesome new world Coca-Cola has created to reward you—our fans.

WHAT IS IT ABOUT? IT'S ABOUT YOUR PASSIONS.

Are you a sports fanatic? Gaming champion? Movie maniac? Poker expert? Secret streaker? Popcorn chef?

Doesn't matter. Because we're about everything you do, and everything you love.

WE HAVE ONE SIMPLE MISSION.

We want to make your world (maybe even the world!) a little more fun. And reward you for the things you're already doing.

AS IN REAL LIFE, YOU WANT STATUS.

Here, the things you do boosts your status. That even includes small things like inviting your friends and completing your profile.

There are 3 status levels. You start out at Red, excel to Gold, and then power on to Twilight. We made Twilight the best because it's the most magical sounding. Also Twilight is shinier than gold and we know you like shiny things. You're loving this so far, right?

THE MORE YOU DO, THE MORE YOU GET.

With status, comes awards. Everything you do gets you closer to Twilight, and Twilight is the ultimate goal because with Twilight comes ultimate perks and ultimate awards.

Maybe you'll get rewarded with coupons for great retailers, free tickets for you and a friend to a movie, or a free music subscription—you never know what we might surprise you with! Or how frequently you'll get surprised.

SOME SPECIFIC ACTIONS WILL UNLOCK SPECIFIC AWARDS.

In this case, you'll know upfront what you'll be getting for your success or participation.

For example, lets say—hypothetically—that it's National Bobcat Appreciation Day. (Is there such a day? We're not sure. Again, this is a hypothetical.) We might say "Hey, members! If 500 of you change your Facebook profile photo to a picture of a bobcat, the CEO of Coca-Cola will come to your house himself and deliver you a free pizza."

(Our legal department wants to make sure we're being clear that this is a hypothetical scenario and that our CEO, the esteemed and knowledgeable, Mr. Kent, has certainly not agreed to any type of personal involvement. Also, we're not allowed to have anyone come to your house. It's part of our privacy policy. But you get the idea.)

SPEAKING OF PIZZA, THE EXPERIENCE IS BETTER WITH FRIENDS.

This new site was made to be a social place. It's about comparing, competing, working as a team, and bragging rights. So it's, by design, better when you invite the people you like (or don't like for that matter) and when you connect your social networks (Facebook, Twitter, and Instagram).

We want to help you own the things you're passionate about, and then give you the means to show off about it. You know, in a way that's not too show-off-y. Because maybe you want to play the humble. And we respect that.

ANYWAY, WE HOPE YOU JOIN AND THAT YOU LIKE IT.
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